& référencement training
by On train.

Improve your SEO skills and master the latest SEO techniques with our On Train course! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Learn about SEO and improve your search engine ranking with this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Understand the fundamental concepts of SEO and search engine optimisation
  • Master the different types of keywords (short tail – long tail) and choose the right keywords for your business
  • Master the techniques of on-page and off-page referencing and equip yourself with the right tools
  • Integrate an SEO strategy into your marketing strategy
  • Analyse the competition and adapt your positioning to differentiate yourself
  • Define a content creation strategy to support your SEO efforts
  • Know how to set up an SEO roadmap adapted to your company’s challenges
  • Understand the technical functioning of search engines
  • Master the SEO architecture of a website (tags, links, structure) and understand the importance of netlinking / backlinking
  • Translate the SEO strategy into technical actions on the site and define the right KPIs to analyse in SEO
  • Know how to analyse the results according to the tools used (Search Console, Google Analytics, etc.)

Benefit from the support of the best SEO and natural referencing experts on the market:

Below are some of our top SEO trainers:

Charles Grosperrin

Organic Acquisition Manager, FR/UK/DE

Jérémy Legrand

Head of Marketing & Acquisition

Gregoire Thomas

VP Marketing

Barbara Bechini

SEO Manager
@Captain Contrat

Choose the format that suits you :

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

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Check out all our latest feedbacks!

On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures