Use Case
Altavia
Digital Marketing – Acculturation
Team
training
28 hours
of training
8,6/10
on average
40
participants
Training Content.
Learning Objectives
Understand the options and logic of acquisition, targeting and media planning for marketers
Reinforce knowledge of data collection
Understand the challenges of performance analysis
Discover the basics of dashboarding
A fully personalized programme
1 | Product management
& user experience
Digital product design
UI / UX / Customer journey
Application of lean UX
Product simplification methods
Task prioritisation methods
2 | E-commerce brand development & inbound marketing
Inbound marketing: SEO and content
E-CRM and customer loyalty management
Writing a free visibility strategy
Creating an e-CRM campaign strategy
3 | Acquisition
& Outbound Marketing
Adtech: overview of players, tools and formats
Tracking, attribution and Google Ads focus
Definition of strategy and budget calculation for an acquisition campaign
Demonstration of campaign creation on Google Ads
4 | Data Marketing
Data typologies and focus on data marketing
Data visualisation with Data Studio KPI definition + Content Square demonstration
Data Studio workshop
Results.
Optimisation of martech and adtech missions
Development of the strength of proposal of employees on digital and e-commerce subjects
Refined understanding of tech and digital subjects to optimise the performance of Altavia’s marketing teams
Feedbacks :
“Dynamic training. Trainers who listen, with specialists who illustrate each data theoretically!“
Lila, Client Director @Altavia