Lead Enrichment
According to Benoit
Founder
Scalezia.co
What is lead enrichment?
Why is lead enrichment crucial for a business?
What tools are available for lead enrichment?
What is lead enrichment?
Lead enrichment is defined as the addition of data from an external source to an existing customer database. In marketing, lead enrichment is used to enrich the knowledge of prospects in order to make more strategic decisions when defining acquisition campaigns. This enriched data can be a telephone number, an email address, interests, company, years of experience etc.
Why is lead enrichment crucial for a business?
These processes promote personalised communications and thus increase the likelihood of establishing meaningful relationships with prospects/customers. For target marketing to be effective, an organisation needs to enrich its data to segment its prospects effectively. Data enrichment processes must be continuous. Failure to do so could result in your leads receiving irrelevant offers because your data has been out of date for six months.
What tools are available for lead enrichment?
It is possible to find anything and everything on the Internet. However, is it possible to find essential information about my prospect so that I can offer him my services? Well, yes! There are tools that allow you to do web scraping in order to find the email addresses and telephone numbers of the profiles that you are looking for in order to make it easier for you to get in touch.
Indeed, from a company’s domain name, Hunter.io manages to find the format of the email address of the employees of this company. For example, for Google, Hunter discovers that the most used model for the professional email address is “{f}{last}@google.com”. John Smith will therefore be assigned the address jdupont@google.com, quite simply. With this tool, you can do 50 free searches per month.
Another tool, directly integrated with LinkedIn, finds not only the email addresses, but also the phone numbers of your connections. Lusha is free and available on all web browsers. With 5 free searches per month, you can list the phone numbers of your most encouraging prospects to ensure a promising customer relationship.
This way, your customers will no longer hold any secrets for you. Define your acquisition strategy, and the leads will be yours!
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