Messaging Automation
According to Benoit
Co-Founder and Growth
Scalezia.co
Why automate the sending of contact or sales messages?
How to automate your messages on LinkedIn?
How to automate emailing?
How to write an effective message?
Why automate the sending of contact or sales messages?
Automation of messages has long been feared as impersonal, and therefore ineffective for contacting, following up, or closing a deal with prospects.
However, the thorough search for potential customers and the first contact are time-consuming steps in business development. Automating prospecting allows your salespeople to focus on other tasks, such as maintaining customer relationships or closing.
Thus, more and more tools are being developed with the aim of optimising this customer prospecting, and obtaining better performance from its contacts. Automating messages today has become child’s play, and a huge time saver for Sales Managers and Business Developers.
How to automate your messages on LinkedIn?
LinkedIn is an essential social network for any company working in B2B. Indeed, 80% of new collaborations between two companies come from a connection on LinkedIn. This tool makes it easy to identify new prospects, to create a professional relationship efficiently and to highlight the activities of a business. Thus, with Sales Navigator, Prospectin or Lusha, LinkedIn will become your playground to automate your prospecting and messaging.
How to automate emailing?
Email, although the ancestor of instant messaging, is still as relevant as ever for putting companies and prospects in touch. Indeed, any professional generally consults his mailbox several times a day.
However, a contact email can easily get lost in the sea of professional emails your prospect receives every day. Automating this channel therefore saves a lot of time compared to the estimated results, provided of course that you adopt clear and effective copywriting clair et efficace. Here, expert Sophie Doyen shares her secrets for making the whole process quick and personalised.
How to write an effective message?
Now that your acquisition channels have been chosen by your team, there is one last step to take before you start prospecting: what message to send. In order to optimise your chances of getting a response from your prospect, you need to define a simple, personalised and powerful copywriting. Benoit gives you some tips on how to create a persuasive message that will lead the reader to take the action you are asking for. The VS3C formula, a unique call-to-action and the right tools are the ideal recipe for successful email automation.
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