Sales Analytics & Performance
According to Antoine
Head of Sales
Trusk
What is sales analytics?
Which tools should be used for sales analytics?
Which performance indicators should be monitored for sales analytics?
What is sales analytics?
Sales Analytics is the monitoring and analysis of performance indicators for sales tools. These analyses make it possible to identify points of improvement in the sales process, and to understand what made previous campaigns successful in order to predict the success of a future campaign.
All types of interactions must be analysed by the sales team, even those that do not lead directly to a sale. The objective is to understand the prospect’s journey, in order to best propose a solution that answers the questions they have. Understanding what the customer wants, needs, is looking for, how they are looking for it, how they react to your campaign and what the barriers to closing are will enable you to optimise your sales performance.
Which tools should be used for sales analytics?
Web analytics and Google Analytics are good examples of digital sales analysis tools, specifically designed to track consumer activity on the internet. Google Analytics is a free tool and very easy to use. It integrates very easily with other solutions such as Hubspot and Salesforce, and therefore provides an advanced omnichannel avancée de tous les points de contacts avec les clients. view of all customer touch points. This tracking is made possible thanks to cookies, small text files collected by the web browser, which track and record information about visits to your website, and therefore make it possible to identify the number of visitors, the number of pages of the site visited or whether visitors have made a purchase or not.
Which performance indicators should be monitored for sales analytics?
For a sales team, there are obviously some key performance indicators that are more interesting to follow than others, such as the opening rate of your prospecting emails, the response rate, or the number of appointments obtained.
Topics related to this theme :
I custom my training program
I work in Human Relations or in Training Management
I want to train my teams !
I work in marketing, tech or sales
I want to train my teams !
I am an employee or self-employed
I want to train myself !