What are the right KPIs to track for a campaign?

To achieve these more macro-oriented objectives, it is therefore necessary to run sales campaigns. Let’s take the example of a campaign that aims to increase sales by 10% this month. How can you monitor their performance? You can track the indicators of the evolution of your leads in the sales pipeline, which is closely linked to the turnover achieved.

• Number of leads found
• Number of leads converted into leads
• Number of leads signed

These KPIs allow you to quickly and efficiently measure the result of a campaign, but also to compare the performance of campaigns with each other. Sophie gives you her interpretation of a successful email campaign:

• 50% open rate
• 10% response rate
• 20 to 30% bounce rate

In order to boost your emailing results, favour automated contact while keeping a personalised touch to arouse the prospect’s interest. Define an adapted copywriting and implement these automation tools to accelerate the acquisition and conversion of your customers. Think of several messages for your different targets and iterate your efforts to identify which combination works best.

Don’t forget to link your campaign results to the monthly/annual macro group goals!