Use Case


Digital Marketing – Acculturation



28 hours

of training


on average



Training Content.

Learning Objectives

Understand the options and logic of acquisition, targeting and media planning for marketers
Reinforce knowledge of data collection
Understand the challenges of performance analysis
Discover the basics of dashboarding

A fully personalized programme

1 | Product management
& user experience

Digital product design
UI / UX / Customer journey
Application of lean UX
Product simplification methods
Task prioritisation methods

2 | E-commerce brand development & inbound marketing

Inbound marketing: SEO and content
E-CRM and customer loyalty management
Writing a free visibility strategy
Creating an e-CRM campaign strategy

3 | Acquisition
& Outbound Marketing

Adtech: overview of players, tools and formats
Tracking, attribution and Google Ads focus
Definition of strategy and budget calculation for an acquisition campaign
Demonstration of campaign creation on Google Ads

4 | Data Marketing

Data typologies and focus on data marketing
Data visualisation with Data Studio KPI definition + Content Square demonstration
Data Studio workshop


Optimisation of martech and adtech missions

Development of the strength of proposal of employees on digital and e-commerce subjects

Refined understanding of tech and digital subjects to optimise the performance of Altavia’s marketing teams

Feedbacks :

“Dynamic training. Trainers who listen, with specialists who illustrate each data theoretically!

Lila, Client Director @Altavia