Use Case

Eovi Mcd

Acculturation Web, Tendances du digital & UX/Design



16 hours

of training


on average



Training content.

Learning objectives

Provide a foundation of skills and understanding on the subjects of technical environments (web & app), traffic acquisition, e-commerce, and web analytics.
Train the team in the uses and tools of testing, personalisation and UX to enable them to be operational in the short term.

A fully personalized programme :

1 | Web Acculturation & Digital Trends

Key digital topics for large organisations:
e-commerce, advertising technology, data

Trends and innovation in data marketing:
Mobile first, progressive web app, API

Principles and use cases of web analytics with Google Analytics

Deepening or introduction to SEO/SEA techniques

2 | UX & Design

Conversion Rate Optimization: definition of conversion rate, definition of testing / customisation

Introduction to testing strategies

Focus testing and operation of a Kameleoon-type tool: AB test, main features and presentation of the Kameleoon interface

Practical workshops to master the tool, applied to the team’s problems


Optimisation of the execution of data tech missions

Development of the strength of proposal of the employees on the digital and tech subjects

Refined understanding of tech and digital issues to optimise the performance of Eovi Mcd’s web teams

Feedbacks :

“Excellent. The programme was very appropriate and met expectations. Very good exchanges all the way along. Trainer with a perfect command of the subject, pedagogical and very attentive. Very appreciative of the fact that our specific needs were taken into account. Very good overall organisation and very good reception.”

Loïc, web project manager