Use Case
Eovi Mcd
Acculturation Web, Tendances du digital & UX/Design
Team
training
16 hours
of training
9,5/10
on average
4
participants
Training content.
Learning objectives
Provide a foundation of skills and understanding on the subjects of technical environments (web & app), traffic acquisition, e-commerce, and web analytics.
Train the team in the uses and tools of testing, personalisation and UX to enable them to be operational in the short term.
A fully personalized programme :
1 | Web Acculturation & Digital Trends
Key digital topics for large organisations:
e-commerce, advertising technology, data
Trends and innovation in data marketing:
Mobile first, progressive web app, API
Principles and use cases of web analytics with Google Analytics
Deepening or introduction to SEO/SEA techniques
2 | UX & Design
Conversion Rate Optimization: definition of conversion rate, definition of testing / customisation
Introduction to testing strategies
Focus testing and operation of a Kameleoon-type tool: AB test, main features and presentation of the Kameleoon interface
Practical workshops to master the tool, applied to the team’s problems
Results.
Optimisation of the execution of data tech missions
Development of the strength of proposal of the employees on the digital and tech subjects
Refined understanding of tech and digital issues to optimise the performance of Eovi Mcd’s web teams
Feedbacks :
“Excellent. The programme was very appropriate and met expectations. Very good exchanges all the way along. Trainer with a perfect command of the subject, pedagogical and very attentive. Very appreciative of the fact that our specific needs were taken into account. Very good overall organisation and very good reception.”
Loïc, web project manager