Use Case
Lab RH
Growth Marketing & Automatisation
Team
training
12 hours
of training
8,5/10
on average
6
participants
Training content.
Learning objectives
Optimise the distribution of marketing content and events
Learn the methods & hacks of growth marketing
Discover web-analysis and no-code tools
A fully personalized programme :
1 | Growth Marketing
Definition of Ideal Customer Profiles
Creation of activatable audiences with Sales Navigator
Refinement of the omnichannel messaging strategy
Drafting of automated marketing activation scenarios
2 | No-code & Analytics
Discovering the automation of tasks in no-code
Introduction to web analytics
Definition of the principles of performance measurement
First step in Google Analytics
Results.
Discovery and implementation of tools to automate prospecting (ProspectIn, PhantomBuster…)
Drafting and definition of an omnichannel messaging strategy that can be activated in the short term
Understanding of the main issues of web analytics and no-code to optimise processes
Feedbacks :
I found this training very enriching and dense! I learned a lot of new concepts that will be useful in our daily work at the HR Lab. Thank you to the trainers!
Laurène, Community Builder @LabRH