Use Case

Lab RH

Growth Marketing & Automatisation



12 hours

of training


on average



Training content.

Learning objectives

Optimise the distribution of marketing content and events
Learn the methods & hacks of growth marketing
Discover web-analysis and no-code tools

A fully personalized programme :

1 | Growth Marketing

Definition of Ideal Customer Profiles
Creation of activatable audiences with Sales Navigator
Refinement of the omnichannel messaging strategy
Drafting of automated marketing activation scenarios

2 | No-code & Analytics

Discovering the automation of tasks in no-code
Introduction to web analytics
Definition of the principles of performance measurement
First step in Google Analytics


Discovery and implementation of tools to automate prospecting (ProspectIn, PhantomBuster…)

Drafting and definition of an omnichannel messaging strategy that can be activated in the short term

Understanding of the main issues of web analytics and no-code to optimise processes

Feedbacks :

I found this training very enriching and dense! I learned a lot of new concepts that will be useful in our daily work at the HR Lab. Thank you to the trainers!

Laurène, Community Builder @LabRH