Use Case
Maddyness
Growth & Event Marketing
Acquisition strategy
Team
training
16 hours
of training
9,5/10
on average
4
participants
Training content.
Learning objectives
Boost the visibility of an event
Better target prospects, obtain an audience that is as qualitative as possible
Increase the reach of publications
Gain visibility in search results Increase the number of views of videos
A fully personalized programme :
12 | Inbound Marketing
Definition of Ideal Customer Profiles
Creation of activable audiences
Definition of an omnichannel messaging strategy
Content distribution strategy on social networks
2 | Growth and Activation Marketing
Creating automated marketing activation scenarios
Boosting skills on Google Ads
Techniques & hacks on LinkedIn Reminders on Facebook Ads and Twitter
3 | Outbound Marketing & SEA
Google Ads: Demo, from basic to advanced
Google Ads: Practical application adapted to digital marketing needs
Market trends & services
4 | Media & SEO strategy
The basics of SEO
An SEO roadmap for Maddyness: concepts and steps
SEO tools: audits, competition, Content Square debugging
SEO Videos: how to optimize my YT content
Results.
Definition of a multi-channel event launch strategy
Optimisation of SEA campaigns, refinement of target and budgets
Implementation of a media-oriented SEO strategy to maximize the visibility of Maddyness content
Feedbacks :
Great experience! The trainings were adapted to Maddyness issues and business, a great added value. No need to think about the application for us, it’s already done!
Léa, Events Project Manager