Use Case


Growth & Event Marketing
Acquisition strategy



16 hours

of training


on average



Training content.

Learning objectives

Boost the visibility of an event
Better target prospects, obtain an audience that is as qualitative as possible
Increase the reach of publications
Gain visibility in search results Increase the number of views of videos

A fully personalized programme :

12 | Inbound Marketing

Definition of Ideal Customer Profiles
Creation of activable audiences
Definition of an omnichannel messaging strategy
Content distribution strategy on social networks

2 | Growth and Activation Marketing

Creating automated marketing activation scenarios
Boosting skills on Google Ads
Techniques & hacks on LinkedIn Reminders on Facebook Ads and Twitter

3 | Outbound Marketing & SEA

Google Ads: Demo, from basic to advanced
Google Ads: Practical application adapted to digital marketing needs
Market trends & services

4 | Media & SEO strategy 

The basics of SEO
An SEO roadmap for Maddyness: concepts and steps
SEO tools: audits, competition, Content Square debugging
SEO Videos: how to optimize my YT content


Definition of a multi-channel event launch strategy

Optimisation of SEA campaigns, refinement of target and budgets

Implementation of a media-oriented SEO strategy to maximize the visibility of Maddyness content

Feedbacks :

Great experience! The trainings were adapted to Maddyness issues and business, a great added value. No need to think about the application for us, it’s already done!

Léa, Events Project Manager