Use Case
Mawenzi
Partners
Data & Digital Marketing
Team
training
14 hours
of training
8,8/10
on average
8
participants
Training content.
Learning Objectives
Understand the options and logic of acquisition, targeting and media planning for marketers
Reinforce knowledge of data collection
Understand the challenges of performance analysis
Discover the basics of dashboarding
1 | Inbound & outbound marketing
Define the customer path
Getting listed: SEO and content marketing
Advertising: an overview of online advertising
2 | Performance analysis
Understanding the basics of data collection Learn how to use a web analytics tool
Analyse conversion: CRO process
Create a dashboard in Data Studio
Results.
Optimisation of the execution of marketing missions
Development of the strength of proposal of employees on digital and reporting subjects
Refined understanding of tech and digital issues to optimise the performance of the consulting teams
Feedbacks :
“Very good training format and well adapted programme to allow us to better understand the challenges of digital marketing and the main tools. Well done for the facilitation, not obvious from a distance but it worked really well. Thanks a lot!”
Solène, Digital Consultant @Mawenzi