Use Case
Moët Hennessy
Digital marketing, media buying & data performance
Team
training
7 hours 30
of training
8,5/10
on average
10
participants
Training content.
A fully personalized programme:
1 | Online media planning and buying
Online acquisition & main channels for the luxury / wine and spirits industry: adtech panorama, SEA, display ads, social ads & influence, marketplace ads
Online media buying: methodologies and tools for audience targeting and retargeting
2 | Content marketing and targeting
Content marketing strategies to enhance brand penetration in local markets: massive content creation, repurposing, AI and online design, online content marketing channels for the wine and spirits industry
Online brand coverage and global SEO strategies on company websites
New personas and digital marketing targeting
3 | Online media planning and buying
Campaign performance monitoring: advertising-centric KPIs for each acquisition channel, monitoring tools and methodologies in the market
Strategy and organisation of media buying in a multi-house group: agency management vs. internal strategies.
4 | Data collection, governance and privacy regulation
Types of data in the luxury world: online and offline data
Fundamentals of data collection in a world of stringent privacy regulations
Data governance strategy in a multi-house, multi-market business
5 | Definition of key performance indicators, monitoring and optimisation of performance
Definition of key performance indicators and monitoring of digital performance for the luxury, wine and spirits markets.
Marketing data: ad centric and site centric data, online user journey analysis.
Central tools for monitoring KPIs at group level
Results.
Mastery of media buying methodologies
Refined understanding of marketing strategies
Best practices in data collection and data marketing
Feedbacks :
“WOW!!! Excellent session! Thank you so much! I look forward to the next sessions!”
Julie, Consumer insight officer