Use Case
MoovOne
Corporate management
Duo
training
30 hours
of training
9/10
on average
5
participants
Training content.
Learning objectives
Support MoovOne on the marketing strategy to be put in place to scale up
Implement an adapted international marketing strategy
Increase the skills of the product/solution marketing position
A fully personalized programme :
Session 1
From the marketing foundations to the scale of a company: organisation, strategic vision, method, best practices, learnings
Session 2
International strategy: which strategy for which country, how to test well and get the right learnings, how to establish a brand in a new country and make it a strong brand
Session 3
Product/solution marketing: job description, job objectives, support on this subject
Session 4
Branding and positioning revisited: how to communicate this new positioning externally and internally to align employees and the market with this new brand and value proposition
Results.
Support on the strategy and organisation to be put in place by department
Individual management coaching, adapted to each situation and each team
Learning about managing the scale of a business, including leadership and management
Feedbacks :
“Great experience, very rewarding and will concretely help me to take on new challenges.”
Leslie, Chief Marketing Officier