Use Case
Paco Rabanne
Prospecting via social networks
Team
training
12 hours
of training
9,5/10
on average
8
participants
Training content.
Learning objectives
Master a digital presence strategy and understand the precise functioning of social networks
Know the tone to use to contact prospects
Increase the visibility of the Paco Rabanne brand on social networks
Know how to transform prospects on social networks into customers
Prospect via social networks
A fully personalized programme :
1 | Social Media
Review the fundamental concepts of social networks
Learn more about the functioning and best practices of social networks adapted to sales for Paco Rabanne
2 | Prospecting Strategy
Implement a prospecting strategy via social networks: from prospecting to sales
Know what tone to adopt to target prospects
Master digital prospecting tools
3 | Online advertising
Master the advertising tools on Facebook, Ig and Google Create attractive visuals and appropriate content
Understand how an influencer marketing strategy works
4 | Performance & KPIs
Establish a roadmap according to Paco Rabanne’s challenges
Know the right KPIs to analyse
Improve performance and implement a continuous improvement approach
Results.
Best practices of social networks adapted to sales
Refined understanding of the different keys to successful prospecting
Mastery of advertising tools to implement an influence marketing strategy
Feedbacks :
“It was very useful and constructive! The content was very interesting”
Judith, Retail Sales Manager