Use Case

Paco Rabanne

Prospecting via social networks



12 hours

of training


on average



Training content.

Learning objectives

Master a digital presence strategy and understand the precise functioning of social networks
Know the tone to use to contact prospects
Increase the visibility of the Paco Rabanne brand on social networks
Know how to transform prospects on social networks into customers
Prospect via social networks

A fully personalized programme :

1 | Social Media

Review the fundamental concepts of social networks
Learn more about the functioning and best practices of social networks adapted to sales for Paco Rabanne

2 | Prospecting Strategy

Implement a prospecting strategy via social networks: from prospecting to sales
Know what tone to adopt to target prospects
Master digital prospecting tools

3 | Online advertising

Master the advertising tools on Facebook, Ig and Google Create attractive visuals and appropriate content
Understand how an influencer marketing strategy works

4 | Performance & KPIs

Establish a roadmap according to Paco Rabanne’s challenges
Know the right KPIs to analyse
Improve performance and implement a continuous improvement approach


Best practices of social networks adapted to sales

Refined understanding of the different keys to successful prospecting

Mastery of advertising tools to implement an influence marketing strategy

Feedbacks :

“It was very useful and constructive! The content was very interesting”

Judith, Retail Sales Manager