Use Case
Parfums Christian Dior
Advanced Google Analytics &
e-commerce
Team
training
14 hours
of training
9,5/10
on average
20
participants
Training content.
Learning objectives
Deepen your understanding of Google Analytics
Know how to exploit the full potential of the reports and all its advanced features
Optimise the performance of acquisition channels
Optimise the customer experience on the Dior website and e-commerce results
A fully personalized programme :
1 | Google Analytics Fundamentals & Exploring advanced analytics reports
Explore advanced analytics reports
Learn more about the customisation features of the tool
Practice on participants’ Google Analytics accounts
2 | Additional tools in the Google suite & Conversion Rate Optimization
Study CRO data with Google Analytics
Discover the complementary tools: Google Data Studio, Big Query
Practice with participants’ analytics data
Results.
Optimisation of the realisation of Google Analytics missions
Development of the strength of proposal of employees on e-commerce subjects
Refined understanding of analytics to optimise the performance of Dior Parfums’ marketing & data teams
Feedbacks :
“Very good training that taught me how to use the advanced features of GA. The explanations were very clear and there was a good balance between theory and practice. Thank you!”
Amandine, E-commerce development manager at Parfums Christian Dior