Use Case

Parfums Christian Dior

Advanced Google Analytics &



14 hours

of training


on average



Training content.

Learning objectives

Deepen your understanding of Google Analytics
Know how to exploit the full potential of the reports and all its advanced features
Optimise the performance of acquisition channels
Optimise the customer experience on the Dior website and e-commerce results

A fully personalized programme :

1 | Google Analytics Fundamentals & Exploring advanced analytics reports

Explore advanced analytics reports
Learn more about the customisation features of the tool
Practice on participants’ Google Analytics accounts

2 | Additional tools in the Google suite & Conversion Rate Optimization

Study CRO data with Google Analytics
Discover the complementary tools: Google Data Studio, Big Query
Practice with participants’ analytics data


Optimisation of the realisation of Google Analytics missions

Development of the strength of proposal of employees on e-commerce subjects

Refined understanding of analytics to optimise the performance of Dior Parfums’ marketing & data teams

Feedbacks :

“Very good training that taught me how to use the advanced features of GA. The explanations were very clear and there was a good balance between theory and practice. Thank you!”

Amandine, E-commerce development manager at Parfums Christian Dior