Use Case
Ryder & Davis
Digital marketing and technological issues
Team
training
16 hours
of training
9,4/10
on average
4
participants
Training content.
Learning objectives
Understand the different customer acquisition strategies
Discover the methods for managing their performance (tools, ratios, etc.) according to the platforms (FB, IG, Amazon, direct, etc.)
A fully personalized programme :
1 | Inbound and outbound marketing on the internet
The customer journey
Get listed: SEO and content marketing
Advertising: an overview of online advertising
Case study: audience insights
2 | Performance analysis
The basics of data collection
How a web analysis tool works
Media performance analysis
Conversion analysis: the CRO process
Reporting via a dashboarding tool
Results.
Automation of the prospecting process and improvement of the quality of listings
Refined understanding of tech and digital issues to optimise web team performance
Best practice reporting and data visualisation
Feedbacks :
“Great speaker, a real expert on the subject on which his knowledge both practical and with hindsight was really great. The whole organisation of the training was very professional, totally flexible and personalised”
Jean-Pierre, Founding Partner