Use Case

Ryder & Davis

Digital marketing and technological issues



16 hours

of training


on average



Training content.

Learning objectives

Understand the different customer acquisition strategies
Discover the methods for managing their performance (tools, ratios, etc.) according to the platforms (FB, IG, Amazon, direct, etc.)

A fully personalized programme :

1 | Inbound and outbound marketing on the internet

The customer journey
Get listed: SEO and content marketing
Advertising: an overview of online advertising
Case study: audience insights

2 | Performance analysis

The basics of data collection
How a web analysis tool works
Media performance analysis
Conversion analysis: the CRO process
Reporting via a dashboarding tool


Automation of the prospecting process and improvement of the quality of listings

Refined understanding of tech and digital issues to optimise web team performance 

Best practice reporting and data visualisation

Feedbacks :

“Great speaker, a real expert on the subject on which his knowledge both practical and with hindsight was really great. The whole organisation of the training was very professional, totally flexible and personalised”

Jean-Pierre, Founding Partner