Use Case


Training Data Marketing



24 hours

of training


on average



Training content.

Learning objectives

Master the latest trends in online attribution and on-off reconciliation
Understand the technological issues around User-ID
Master the basics of App + Web properties of Google Analytics
Know the challenges of Cloud Computing, datalakes and their business applications

A fully personalized programme :

1 | Media Strategy

360° approach to media marketing
Creation of an On-Off media plan
Genesis of attribution and its implementation principles
Attribution to manage media performance

2 | Data Architecture

Overview of Cloud players
Data project architectures
Introduction to cloud computing
The organisation of data projects with roles and responsibilities

Feedbacks :

Excellent interactions, very fluid, thank you!

Philippine, Digital Strategy Consultant @Singulier