Use Case
Singulier
Training Data Marketing
Team
training
24 hours
of training
8/10
on average
8
participants
Training content.
Learning objectives
Master the latest trends in online attribution and on-off reconciliation
Understand the technological issues around User-ID
Master the basics of App + Web properties of Google Analytics
Know the challenges of Cloud Computing, datalakes and their business applications
A fully personalized programme :
1 | Media Strategy
360° approach to media marketing
Creation of an On-Off media plan
Genesis of attribution and its implementation principles
Attribution to manage media performance
2 | Data Architecture
Overview of Cloud players
Data project architectures
Introduction to cloud computing
The organisation of data projects with roles and responsibilities
Feedbacks :
Excellent interactions, very fluid, thank you!
Philippine, Digital Strategy Consultant @Singulier