Use Case

Singulier

Training Data Marketing

Team

training

24 heures

of training

8/10

on average

8

participants

Training content.

Learning objectives

Master the latest trends in online attribution and on-off reconciliation
Understand the technological issues around User-ID
Master the basics of App + Web properties of Google Analytics
Know the challenges of Cloud Computing, datalakes and their business applications


A fully personalized programme :


1 | Media Strategy

360° approach to media marketing
Creation of an On-Off media plan
Genesis of attribution and its implementation principles
Attribution to manage media performance


2 | Data Architecture

Overview of Cloud players
Data project architectures
Introduction to cloud computing
The organisation of data projects with roles and responsibilities

Results.

XXX

XXXX

XXX

Feedbacks :

Excellent interactions, very fluid, thank you!


Philippine, Digital Strategy Consultant @Singulier