Use Case
Welcome to the Jungle
Mobile App Acquisition
Team
training
15 hours
of training
9,5/10
on average
3
participants
Training content.
Learning objectives
Successfully launch the new Welcome+ video content offer, by acquiring a large volume of users in the first months
Increase skills on topics related to the user relationship on mobile, to build loyalty among the first subscribers and to build an active community in the long term
A fully personalised programme :
1 | Define a mobile acquisition strategy
Referencing and visibility in the application stores
Online paid advertising
Offline marketing options and awareness building
How to allocate your budget
2 | Measuring mobile acquisition and attribution
Tracking in the different advertising platforms
Mobile attribution and dedicated tools
Performance measurement
Results.
Definition of the mobile CRM tool stack
Implementation of the customer communication strategy and marketing scenarios
Improved performance monitoring and KPIs related to user engagement on the application
Feedbacks :
Expert and inspiring trainers, and a lot of concrete elements to adapt our strategy to mobile and to our new app
Marie , Head of Welcome Originals