Use Case

Welcome to the Jungle

Mobile App Acquisition



15 hours

of training


on average



Training content.

Learning objectives

Successfully launch the new Welcome+ video content offer, by acquiring a large volume of users in the first months
Increase skills on topics related to the user relationship on mobile, to build loyalty among the first subscribers and to build an active community in the long term

A fully personalised programme :

1 | Define a mobile acquisition strategy

Referencing and visibility in the application stores
Online paid advertising
Offline marketing options and awareness building
How to allocate your budget

2 | Measuring mobile acquisition and attribution

Tracking in the different advertising platforms
Mobile attribution and dedicated tools
Performance measurement


Definition of the mobile CRM tool stack

Implementation of the customer communication strategy and marketing scenarios

Improved performance monitoring and KPIs related to user engagement on the application

Feedbacks :

Expert and inspiring trainers, and a lot of concrete elements to adapt our strategy to mobile and to our new app

Marie , Head of Welcome Originals