Tech & Innovation Landscape – On train.

On train partners with market leaders to transform organizations by developing the skills of today and tomorrow. Our approach is non-catalogical and 100% adapted to your business challenges. Our expertise covers all the skills impacted by technology and innovation.

Data & AI

1. Data strategy & data governance

Make data a real value creator for the company and an essential strategic axis.

Concerned professions : VP Data, Chief Data Officer, Data Manager…

2. Tracking & data collection

Learn how to define KPIs, collect data on the various sites and applications while respecting the regulations in force.

Concerned professions : Data Analyst, Web Analyst, Web Developer…

3. Webanalytics & on site performance

Analyze the performance of your sites and mobile applications and understand the user experience to optimize the conversion rate.

Concerned professions : Data Analyst, Web Analyst, Business Analyst…

4. Dashboarding & datavisualisation

Centralize important data and build impactful dashboards and reports to communicate messages to employees.

Concerned professions : Data Analyst, Web Analyst, Business Analyst…

5. Data exploration

Learn how to explore data and make data-driven decisions using SQL and Python: data preparation, advanced analysis and implementation of machine learning algorithms (text mining, image analysis, scoring, clustering, etc.).

Concerned professions : Data Engineer, Data Architect…

6. Data engineering & data architecture

Build architectures / data pipelines (ETL) to feed data to the different Business Units of the company.

Concerned professions : Data Engineer, Data Architect…

7. Data science & machine learning

Implement machine learning models for analysis purposes or to meet operational needs in a production environment.

Concerned professions : Data Scientist, Data Analyst….

8. Generative AI & prompting

Exploit the potential of generative AI in your jobs (HR, project management, marketing, consulting, data, tech, etc.) and learn to write the best prompts.

Concerned professions : All populations….

Online marketing & acquisition

1. Multi-channels acquisition strategy

Learn how to define a marketing acquisition strategy aligned with the brand and the company’s objectives. Implement this 360° acquisition strategy by exploiting the most relevant acquisition channels to meet its objectives.

Concerned professions : Head of Marketing, Digital Marketing Manager Acquisition Manager, Traffic Manager…

2. Paid search advertising & shopping

Learn how to structure, set up and manage paid acquisition campaigns on search engines (Google, Bing, Yandex) and on Google Shopping.

Concerned professions : Head of Marketing, Digital Marketing Manager Acquisition Manager, Traffic Manager…

3. Paid social advertising

Learn how to structure, set up and manage paid acquisition campaigns on social networks (Facebook, Instagram, Snap, TikTok etc.)

Concerned professions : Head of Marketing, Head of Social Media, Digital Marketing Manager, Social Media Manager, Content Manager…

4. Paid display & programmatic advertising

Learn how to structure, set up and manage paid acquisition campaigns on display networks (banners, videos, etc.).

Concerned professions : Head of Marketing, Head of Programmatic, Digital Marketing Manager, Acquisition Manager, Traffic Manager…

5. Social media & digital branding

Learn how to manage the accounts of the different social networks of your brand and animate the online community to build a strong image and brand.

Concerned professions : Head of Marketing, Head of Social Media, Digital Marketing Manager, Social Media Manager, Content Manager…

6. SEO & content marketing

Understand the technical functioning of search engines (Google, Bing) and learn how to be best referenced on the internet by optimizing the creation of marketing content.

Concerned professions : Head of Marketing, Digital Marketing Manager, Content Manager, Acquisition Manager, SEO Manager…

7. Growth marketing automation

Use the latest techniques and hacks to automate marketing tasks, create and manage lists of prospects or customers, and communicate on a large scale with your audience.

Concerned professions : Head of Marketing, Growth Hacker, Digital Marketing Manager, Growth Marketing Manager…

8. Marketing & media performance analysis

Analyze the results of marketing actions and media campaigns to optimize investments.

Concerned professions : Head of Marketing, Digital Marketing Manager, Traffic Manager, Acquisition Manager, Content Manager, Social Media Manager…

B2B sales & growth strategy

1. Sales & growth strategy

Define and manage the company’s sales strategy and growth levers.

Concerned professions : Business developer, Head of Sales / Sales Director, Account Executive…

2. Target definition & sales database management

Define your target, generate prospect lists and retrieve sales contact information.

Concerned professions : Business developer, Head of Sales / Sales Director, Account Executive…

3. Prospecting & first approach

Send the right message to the right prospect and be able to automate it if necessary using good copywriting and the latest automation tools, cold call strategy.

Concerned professions : Sales Development Representative (SDR), Growth hacker, Business developer, Account Manager…

4. Sales techniques & methodologies

Master simple and complex sales methods and learn how to turn prospects into customers.

Concerned professions : Business developer, Head of Sales / Sales Director, Account Executive…

5. Lead pipe management

Manage sales opportunities, from the first contact to the signature.

Concerned professions : Sales Operation Manager, Business developer, Head of Sales / Sales Director, Account Executive…

6. Account Based Marketing (ABM)

Convert high-value prospects into customers, capitalize on your community of customers and partners, and build loyalty in strategic accounts.

Concerned professions : Head of Marketing, Digital Marketing Manager, Content Manager, Acquisition Manager, SEO Manager…

7. Sales analytics & performance

Measure the performance of sales actions with indicators specific to the business.

Concerned professions : Sales Operation Manager, Business developer, Head of Sales / Sales Director.…

Ecommerce & direct to consumer sales

1. Ecommerce strategy

Define and manage the ecommerce strategy and growth levers of the company.

Concerned professions : Head of Ecommerce, Ecommerce Director, Ecommerce Product Manager, Category Manager…

2. Ecommerce acquisition & marketplace ads

Optimize the customer journey, the average basket and the on-site experience to optimize conversions.

Concerned professions : Head of Ecommerce, Ecommerce Director, Ecommerce Product Manager, Category Manager, Acquisition Manager…

3. Ecommerce platform management

Understand the operational development issues related to the e-commerce/marketplace ecosystem: product flows, e-merchandising, category management, payment tunnels, product recommendations

Concerned professions : Head of Ecommerce, Ecommerce Director, Ecommerce Product Manager, Category Manager, Acquisition Manager…

4. Conversion rate optimization

Optimize the conversion rate, the experience on the website, AB tests.

Concerned professions : Head of Ecommerce, Ecommerce Director, Ecommerce Product Manager, Category Manager, Acquisition Manager…

5. Payment methods & fraud

Define the payment methods of your site, prevent, detect and limit payment fraud, reinforce protection.

Concerned professions : Sales OperHead of Ecommerce, Ecommerce Director, Ecommerce Product Manager, Category Manager, Acquisition Manager…

6. CRM & customer activation

Create CRM marketing activation campaigns to build customer loyalty and maximize Customer Lifetime Value.

Concerned professions : Head of Ecommerce, Ecommerce Director, Head of CRM, Digital Marketing Manager, Ecommerce Marketing Manager…

Product management & UX/UI

1. Product strategy

Learn how to define a product vision, align the vision with the company’s business objectives, find its product/market fit and promote its product internally (product marketing).

Concerned professions : Head of Product, Product Owner, Product Manager, Scrum Master…

2. Product frameworks & methodologies

Understand the roles of the Product Manager/Product Designer, know the different product organizations, learn how to conduct user interviews, identify needs, design solutions and animate a product roadmap thanks to different frameworks (Agile, Scrum, Lean Startup, Design Thinking, etc.).

Concerned professions : Head of Product, Product Owner, Product Manager, Scrum Master…

3. Product design, user interface & digital branding

Learn how to design products that meet user needs, define a visual identity that corresponds to the company’s brand image and translate it into technical specifications to ensure proper integration on digital media.

Concerned professions : Directeur artistique, UI Designer, Brand Manager…

4. Online user path & user experience

Understand user interactions on the site, learn how to measure them and smooth the user journey using the latest UX analysis methods.

Concerned professions : UX Designer, Product Designer…

5. Product data & analytics

Collect data to improve the product and prioritize feature development through data-driven decisions.

Concerned professions : Product Designer, UX Designer, Product Data Analyst, Data Analyst…

Tech & web development

1. IT strategy & tech architecture

Define a relevant IT strategy in response to the innovation needs expressed by the business.

Concerned professions : Chief Technology Officer, Head of IT, Chief Data Officer, IT Manager, Data Architect, Cloud Engineer…

2. Front-end web & app development

Understand the main front-end development frameworks and learn how to develop the user interface of web sites & applications.

Concerned professions : Web Developer, Full stack developer, Front-end developer…

3. Back-end web & app development

Understand the main back-end development frameworks and learn how to develop the back-end architectures of websites and applications.

Concerned professions : Web developer, Full stack developer, Back-end developer…

4. Cloud computing & infrastructure

Understand the development opportunities offered by the Cloud (IaaS/PaaS/SaaS) and the issues associated with applications developed on the Cloud.

Concerned professions : CTO, Head of Engineering, Cloud DevOps, Cloud Egineer, Cloud Architect…

5. Agility & devOps

Understand the issues associated with application development (CI/CD, Site Reliability) and the team organizations to be put in place.

Concerned professions :  CTO, Head of IT, Head of Engineering, Cloud DevOps, Cloud Engineer, Cloud Architect…

6. No code development

Develop applications quickly and at a lower cost and automate repetitive tasks for employees thanks to no-code.

Concerned professions :  no code maker, no code developer, low code developer…

7. Cybersecurity

Anticipate fraud, computer attacks and prevent the risks of developments not approved by the technical departments to secure digital products.

Concerned professions :  CTO, Head of IT, Head of IT security Chief Data Officer, IT Manager…

8. Law & tech development regulation

Identify the intellectual property issues related to the development of platforms and software, learn how to respect the rules of contracts and online payments, master the management of user data in compliance with privacy rules.

Concerned professions :  CTO, Chief Data Officer, Head of Legal, Data Protection Officer…

9. Web3, blockchain & new web technologies

Understand new web trends and their business applications in companies (NFT, crypto, blockchain etc.).

Concerned professions :  CTO, Chief Data Officer, Head of Digital…

Business & digital operations

1. Digital transformation & business efficiency

Optimize operational efficiency, internal resources, define and analyze the company’s short and long term objectives.

Concerned professions : Digital Transformation Director, Head of Operations…

2. Customer care & services

Optimize customer satisfaction and customer relationship by building a sustainable relationship through digital communication channels: social networks, customer support platform etc.

Concerned professions : Customer Success Manager, Head of Operations…

3. Revenue management & pricing

Define the pricing strategy, costs and profitability of a product or service, using digital analysis and prediction tools.

Concerned professions : Chief Revenue Officer, Head of Operations, Revenue Manager…

4. Finance process automation

Automate the capture, management, analysis of financial and accounting data and processes of the company.

Concerned professions : Chief Financial Officer, Head of Operations, Operations manager, Chief of staff…

5. Digital HR management

Manage from A to Z the employee’s relationship with the company via digital optimization tools: sourcing, recruitment, integration, HR follow-up, learning, payroll, QWL, etc.

Concerned professions :  Head of People, Head of Talent, Head of Operations, Chief Executive Officier, Directeur des Ressources Humaines…

6. Community building & engagement

Create a community of customers, partners or service providers to develop the brand, build loyalty and support growth.

Concerned professions : Head of Community, Head of Partnerships, Partnerships Manager Chief Marketing Officer…

7. Digital asset management & product information

Centrally manage content, assets and product information, optimize publication, updating and distribution processes, and facilitate access to resources.

Concerned professions : Digital Asset Manager, Product Information Manager, Learning Manager…

8. Industry 4.0 & supply chain optimization

Create a production process that dynamically adapts to demands, configure workflows, use the Internet of Industrial Things (IIoT) and networks to integrate all machines, partners and collaborators.

Concerned professions : CTO, Supply Chain Manager, Logistic consultant…

9. CSR strategy & sustainable development

Learn the fundamentals of management and law, respect the regulatory framework to ensure compliance, define the steps of its CSR approach and integrate it into the company’s strategy.

Concerned professions : CSR Manager, Directeur RSE…

Sustainable Business Transition

1. Sustainability Strategy Development

Raising awareness of environmental and social challenges, integrating sustainability into strategic decision-making, developing sustainable business models and promoting innovation in sustainability.

Concerned professions : Director of Sustainability, Sustainable Development Manager, Sustainability Analyst, Environmental Management Expert, Regulatory Compliance Manager…

2. Environmental Impact Assessment

Develop in-house expertise in environmental impact assessment to ensure compliance with environmental regulations and standards, learn about impact analysis methods, tools and frameworks.

Concerned professions : Environmental Impact Assessor, Environmental Impact Consultant, Environmental Analyst, Sustainability Specialist, Environmental Manager, Environmental Engineer, Environmental Compliance Manager, Environmental Planner, Ecology Expert, Environmental Project Coordinator…

3. Sustainable Supply Chain and Procurement

Improving procurement and supply chain management practices to reduce environmental impact, and enhancing the sustainability skills of purchasing and supply chain teams. Implement sustainable procurement policies by optimising logistics flows and minimising waste production.

Concerned professions : Purchasing and supply chain teams

4. Sustainable Marketing and Communications

Developing a sustainable strategy for the Marketing and Communications teams, in particular by implementing frugal advertising, using sustainable communications media and employing responsible technologies.

Concerned professions : Marketing, Communication, Acquisition and Social teams

5. Green technology

Implement a responsible digital approach in the development of digital products.

Concerned professions : Chief Technology Officer, Head of IT, Chief Data Officer, IT Manager, Data Architect, Cloud Engineer…

6. Sustainable Finance

Encourage the integration of ESG criteria into financial decisions, establish harmonised standards and reporting frameworks to assess ESG performance and develop a green taxonomy to classify sustainable economic activities.

Concerned professions : Finance and Legal teams…

Ready to develop your
skills with us ?


Whether you want to learn more about our training
programs, ask specific questions, or express your upskilling needs, we’re here to assist you!

Benoit de La Porte
On train’s CEO

Processus certifié Qualiopi pour les actions de formation.

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