Training CRM B2B
& account based marketing
by On train.

Define a B2B CRM strategy and grow your key accounts with the best tools and techniques with On train! A 4-week course to benefit from the advice of our trainers, the best experts still in business!

A 100% personalised approach to give you the means to achieve your ambitions.

4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Learn about B2B sales strategy for key accounts in this high impact course:

Whether you are an operational or managerial staff member, a business start-up or simply looking to implement the best key account sales strategy, our trainers will help you to:

  • Define your key account sales strategy
  • Build a cross-functional account based marketing approach for your key customers
  • Identify your key contacts and relationships within your accounts (mapping)
  • Distribute your key accounts in a fair and efficient way for your sales team members
  • Customise your key account sales approach to maximise your results by minimising your sales efforts
  • Align your sales and marketing teams to build the best materials for each of your B2B audiences
  • Equip yourself with the best B2B prospecting automation tools on the market (data scrapers, lead enrichment, segmentation, etc.) and know how to choose the right tool according to your needs: Hubspot, Pardot, Salesforce Sales Cloud, Lemlist, Phantombuster, DropContact, etc
  • Break down your key account strategy and build a clear roadmap to take action
  • Discover the best key account sales strategies in scale up

Benefit from the support of the best experts in key account sales strategy on the market:

Below are some of our top trainers in B2B CRM and account based marketing:

Georges Abi-Heila

Global Head of Growth

Farid Elomri

VP of Sales

Alexis d’Eudeville

Sales Engineer, Google Marketing Platform

Antoine Vercken

Head of Sales

Choose the format that suits you :

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

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On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures