CRM marketing for B2C Training
by On train.

Engage your customers with the best B2C marketing strategies and increase your customer lifetime value (CLV) with our On train course! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Learn about B2C marketing and the latest consumer engagement marketing techniques in this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Define your B2C marketing strategy and engage your customers over time to maximise your CLV (customer lifetime value)
  • Build and enrich your customer / CRM databases with first party and third party data using CRM onboarding techniques and data enrichment tools
  • Segment your customer / CRM databases and choose the types of content to be pushed according to the different target audiences
  • Equip yourself with the best B2C marketing tools: Salesforce Pardot, Hubspot CRM, Mailchimp, Marketo, Adobe Campaign, etc.
  • Know how to use the simple and advanced features of B2C marketing platforms: emailing, landing page, scoring, workflows
  • Build quality content and copywriting that engages your users over time
  • Prepare scenarios and corresponding workflows in the different CRM marketing tools
  • Define KPIs and measure the effectiveness of your marketing actions (conversion rate, interaction rate, etc.)

Benefit from the support of the best B2C marketing experts in the market:

Below are some of our top trainers in customer engagement marketing:

Jonathan Wuurman

VP Marketing

Clothilde Renard

CRM & XP Project Manager

Jérémie Veyres

Performance Marketing & CRM Director Benelux
@Zalando SE

Anne-Carole Coen

Head of CRM
@Vestiaire Collective

Choose the format that suits you:

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

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On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures