Ecommerce acquisition
& Marketplace ads training
by On train.

Learn about ecommerce acquisition and marketplace ads with our On train course! A 4-week course to benefit from the advice of our trainers, the best experts still in business!

A 100% personalised approach to give you the means to achieve your ambitions.

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4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Learn about ecommerce acquisition and how to set up adverts on marketplaces in this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Design and deploy your own acquisition strategy for your ecommerce platform
  • Identify a complete and up-to-date overview of the tools for creating ecommerce sites and platforms: Shopify, Magento, Prestashop, WordPress, etc.
  • Define your personas and choose the best levers to use: search engines, social networks, product retargeting,
  • Equip yourself with the best ecommerce acquisition tools: Google Ads, Google Shopping, Facebook Ads, TikTok, etc.
  • Implement ecommerce marketing actions on your site: product customisation, product recommendations, internal promotions, etc.
  • Manage the logistical constraints of your ecommerce site: product flows, stock shortages, real-time catalogue updates
  • Mastering new logistics trends: direct-to-consumer (D2C), direct drop shipping, etc.
  • Engage your users over time via customer loyalty strategies to maximise your CLV (customer lifetime value)
  • Define KPIs and measure the effectiveness of your ecommerce actions: visit rate, conversion rate, Customer Lifetime Value, etc.

Benefit from the support of the best ecommerce experts on the market:

Below are some of our top ecommerce strategy trainers:

Charlotte Aunis

Director of Customer Engagement
@Adore Me

Jérémie Veyres

Performance Marketing & CRM Director Benelux
@Zalando SE

Robin Caillaud

Directeur Ecommerce

Anne Devillers

Consultant & Trainer | Google Ads, Analytics & Tag Manager | Traffic Acquisition | Ecommerce
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Choose the format that suits you:

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

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On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures