Google Analytics training
by On train.

Learn about Google Analytics and get certified in the most popular tool on the market with our On train course! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

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4 to 7

weeks of courses including live sessions and e-learning

1

dedicated trainer and market leader in its field

1

platform for a 100% customised and digitalised organisation

Boost your Google Analytics skills with this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Comprendre le fonctionnement de la collecte de données dans Google Analytics (pixel, tags, cookies, etc.)53b5a2
  • Apprendre à définir vos indicateurs clés de performance (KPIs) pour mieux piloter vos actions marketing dans Google Analytics
  • Construire un plan de tracking pour suivre l’évolution de vos KPIs dans Google Analytics
  • Maîtriser les rapports d’audience, d’acquisition, d’engagement et de conversion de Google Analytics
  • Exploiter les fonctionnalités avancées de Google Analytics (segmentation, filtres, rapports personnalisés, ecommerce, etc.) pour affiner la lecture de la performance
  • Connaître les avantages des intégrations entre Google Analytics et les autres produits Google (Google Ads, Display & Video, Big Query) pour mettre en place des activations marketing avancées (retargeting, liste d’audiences, scoring, clustering, etc.)
  • Découvrir GA4 (Google Analytics 4) et gagner un temps d’avance 
  • Décrocher la certification Google Analytics (GAIQ)

Get Google Analytics certification with advice from the best Google Analytics experts in the business:

Below are some of our top trainers on Google Analytics

David Tieba

Data & Analytics Project Manager
@ Vestiaire Collective

Clémence Fraysse

Growth Manager
@La Fourche

Thomas Clavelloux

VP Data
@Molotov TV

Jennifer Baléon

Product Data Analyst
@Blablacar
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Choose the format that suits you:

Training Duo

An individual course between 4 and 6 weeks

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Training Team

A group course for 3 to 10 people

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Training Talks

Inspiring and impactful conferences

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