Media Performance Analytics training
by On train.

Progress in media performance measurement and learn how to optimise your ROI with our On train course! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

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4 à 7

weeks of courses including live sessions and e-learning

1

dedicated trainer and market leader in its field

1

platform for a 100% customised and digitalised organisation


Learn about Media Performance Analytics and optimise your online acquisition campaigns with this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Define KPIs for your different media campaigns
  • Know all the performance indicators of the media tools (CTR, CPC, CPA, CPL, etc.) and have a good reading of the results to analyse your media campaigns in detail
  • Know how to build a media tracking plan that meets your business objectives
  • Set up your different pixels of the media tools (Facebook, Google, etc.) in order to accurately collect data from your campaigns
  • Consolidate your campaign reports in order to analyse your results in a cross-functional way and make data-driven decisions
  • Allocate your media budget to the right tools and campaigns to achieve your business objectives
  • Implement a continuous improvement approach and learn how to reallocate your budget to the best acquisition channels

Learn from the leaders in Media Performance Analytics:

Below are some of our top trainers in media performance analytics:

Sumitra Balakrishnan

Global Performance Marketing Director
@KRY/LIVI

Anne-Carole Coen

Chief Marketing Officer
@Swile

Gaëtan Selmer

Lead Growth Manager
@PayFit France

Lucas Machin

Europe Head of Growth Marketing
@Getaround
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Choose the format that suits you:

Training Team

A group course for 3 to 10 people

Training Duo

An individual course between 4 and 6 weeks

Training Talks

Inspiring and impactful conferences


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