Media Performance Analytics training
by On train.

Progress in media performance measurement and learn how to optimise your ROI with our On train course! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Learn about Media Performance Analytics and optimise your online acquisition campaigns with this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Define KPIs for your different media campaigns
  • Know all the performance indicators of the media tools (CTR, CPC, CPA, CPL, etc.) and have a good reading of the results to analyse your media campaigns in detail
  • Know how to build a media tracking plan that meets your business objectives
  • Set up your different pixels of the media tools (Facebook, Google, etc.) in order to accurately collect data from your campaigns
  • Consolidate your campaign reports in order to analyse your results in a cross-functional way and make data-driven decisions
  • Allocate your media budget to the right tools and campaigns to achieve your business objectives
  • Implement a continuous improvement approach and learn how to reallocate your budget to the best acquisition channels

Learn from the leaders in Media Performance Analytics:

Below are some of our top trainers in media performance analytics:

Anne-Carole Coen

Chief Marketing Officer

Gaëtan Selmer

Lead Growth Manager
@PayFit France

Lucas Machin

Europe Head of Growth Marketing

Choose the format that suits you:

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

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On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures