Paid Display
& programmatic advertising training
by On train.

Improve your Display & Programmatic buying skills and master the latest ad buying techniques with On train! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

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4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Get trained in Display & Programmatic buying and attract new users to your websites and applications through a unique training experience:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Define a display & programmatic paid acquisition strategy
  • Understand the fundamental concepts of how display campaigns and real time bidding work
  • Master the ad tech ecosystem (DSP, SSP, Ad Exchange) and identify the best tools to use for your business
  • Define an account architecture and set up the different platforms
  • Set up media campaigns adapted to your business
  • Calculate the ROI of your media buying campaigns and optimise the performance of your campaigns by allocating every penny to the right campaign
  • Analyse the competition and adapt your positioning to differentiate yourself
  • Integrate paid display & programmatic strategy into your overall marketing strategy

Benefit from the support of the best Display & Programmatic buying experts in the market:

Below are some of our top trainers in Display & Programmatic:

Arthur Bouhanna

Lead Paid Acquisition

Baptiste Lefranc-Morin


Allison Feuvrier

Account Executive, Consumer Apps (Southern Europe)
@Snap Inc.

Gwenn Charlot

Head of Growth Acquisition
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Choose the format that suits you:

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

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On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures