Paid Search advertising
& shopping training
by On train.

Progress in Paid Acquisition and master the latest techniques for buying advertising space on search engines and marketplaces with On train! A 4-week course to benefit from the advice of our trainers, the best experts still in business!

A 100% personalised approach to give you the means to achieve your ambitions.

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4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Get trained in Paid Acquisition and attract customers to your websites and applications through a unique training experience:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Understand the fundamental concepts of Paid Search and SEA on search engines
  • Master the account architectures and the settings of the different tools (Google Ads, Bing Ads, Baidu, Yandex, etc.) and adapt them to your business challenges
  • Choose the right keywords for your campaigns and your business
  • Master the bidding techniques on keywords and optimise the performance of your ad groups
  • Calculate the ROI of your media buying campaigns and optimise the performance of your campaigns by allocating every penny to the right campaign
  • Implement an effective Google Shopping strategy
  • Analyse the competition and adapt your positioning to differentiate yourself
  • Integrate the paid search strategy into your cross-functional marketing strategy

Benefit from the support of the best SEA experts on the market:

Below are some of our top trainers in paid search & SEA:

Arthur Bouhanna

Lead Paid Acquisition

Bertrand Charlot

Traffic Specialist

Gwenn Charlot

Head of User Acquisition

Marie-Lou Girard

@Bravo PME
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Choose the format that suits you:

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

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On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures