Tracking
& Data Collection training
by On train.

Learn tracking and master data collection with On train! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

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4 à 7

weeks of courses including live sessions and e-learning

1

dedicated trainer and market leader in its field

1

platform for a 100% customised and digitalised organisation


Learn about tracking and data collection in this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Know how to define KPIs that enable data-driven decisions to be made
  • Know the ecosystem of tracking & data collection tools on the market: which tools for which companies?
  • Understand how cookies and pixels work to track user behaviour
  • Integrate privacy regulations (RGPD, e-privacy directive) at the heart of the data collection strategy
  • Master the installation of tags via Google Tag Manager (implementation, recipe) and building a proper tracking plan
  • Understand how analytics tools work: server-side tracking, client-side tracking, etc.
  • Embrace 360° data collection: from media tracking to e-commerce tracking and behavioural data collection

Benefit from the support of the best experts in tracking & data collection:

Below are some of our top trainers in tracking & data collection: 

Thomas Clavelloux

VP Data
@Molotov

Réda El Mghazli

Founder
@Heaviside

Emmanuelle Galou

Chief Marketing Officer
@SchoolMouv

Greg-Jordan Metoui

Head Of Analytics
@showroomprive.com
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Choose the format that suits you:

Training Team

A group course for 3 to 10 people

Training Duo

An individual course between 4 and 6 weeks

Training Talks

Inspiring and impactful conferences


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On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures