Web Analytics
& Mesure de la Performance training
by On train.

Progress in Web Analytics and master Conversion Rate Optimisation techniques with On train! A 4-week course to benefit from the advice of our trainers, the best experts still working!

A 100% personalised approach to give you the means to achieve your ambitions.

4 to 7

weeks of courses including live sessions and e-learning


dedicated trainer and market leader in its field


platform for a 100% customised and digitalised organisation

Learn advanced web analytics and increase your conversion rate with this striking training:

Whether you are a beginner, intermediate or advanced trainee, our trainers will help you to:

  • Know the ecosystem of analytics & CRO tools on the market to know which tool to choose for your company
  • Know how to analyse the results of marketing campaigns and adjust media spend using data-driven decisions
  • Understand who your users are (prospects, customers) by creating and analysing audiences (demographics, interests, geolocation, user journey)
  • Be able to analyse user journeys via heatmaps in order to optimise the conversion rate
  • Implement a CRO (Conversion Rate Optimisation) strategy: methods & processes to boost the conversion rate of your website
  • Implementing A/B testing and personalisation to address users with the right messages and increase conversion rates
  • Analyse product performance for an e-commerce site

Benefit from the support of the best experts in the market:

Below are some of our top trainers in web analytics and on-site performance:

Robin Caillaud

Ecommerce Director

Olivier Jasmin

Head of Growth

Charlotte Aunis

Director of Customer Engagement
@Adore Me

Ana Ramírez Ríos

Brand Director
@Envie de Fraise

Choose the format that suits you:

Training Duo

An individual course between 4 and 6 weeks

Training Team

A group course for 3 to 10 people

Training Talks

Inspiring and impactful conferences

They talk about it better than we do!

Check out all our latest feedbacks!

On train supports you in your financing efforts :

For professional : On train is Datadock & Qualiopi certified. Our team of experts can help you with the various financing procedures with the OPCO to which your company is attached

For individuals, freelancers or business creators: Our training courses are CPF certified. Today, there are solutions for funding whatever your status, and our team of experts is available to help you choose the right funding and accompany you through the administrative procedures