Linkedin Messaging Automation
According Benoit
Founder
Scalezia.co
How to automate your B2B prospecting with LinkedIn?
How to define your typical persona and segment your prospects?
How to write good copywriting?
How to automate sending messages and connection requests on LinkedIn?
How to automate your B2B prospecting with LinkedIn?
Why use LinkedIn in your B2B customer acquisition process? Simply because LinkedIn has nearly 700 million members worldwide and 20.4 million in France, including 3.8 million who consult the social network daily. LinkedIn is responsible for 80% of B2B connections, compared to 13% for Twitter and 7% for Facebook. LinkedIn has tools that are conducive to B2B prospecting.
How to define your typical persona and segment your prospects?
The first step towards effective and quality prospecting is to define a personalised target that perfectly matches your ideal client. Thus, identify the demographic, psychological and social characteristics of this fictitious person who will serve as a basis for your prospecting.
The second step is to create a list of relevant prospects, following the typical personas you described in the previous step. The more precise your listing, the better the chance that your acquisition campaigns will perform well. The Sales Navigator tool is ideal for creating a list of prospects that perfectly matches your needs. Filters, such as geographical area, the company your target works for, and keywords related to their title, can help refine your segmentation. On train’s article on Lead Generation presents this tool in more detail.
How to write good copywriting?
Once you have identified your audience and segmented your target, the next step is to write a message tailored to your target. Benoit gives you his own tips for clear and effective copywriting:
- Contextualise: give as much context as possible at the beginning of the message
- Be empathetic: take an interest in the person you are talking to
- Be informal: turn your message as you would when making contact at a networking event
- Be clear and concise: do not exceed 300 characters for a connection request
- Be strong in your value proposition: it must be intelligible, concrete and personalised
- Include a Call-to-Action: try to elicit only one action per contact
For examples of good and bad copywriting, check out this article on copywriting !
How to automate sending messages and connection requests on LinkedIn?
You now have your list of prospects to contact, and the message you want to send them. Now, how do you automate the contact?
Benoit uses a tool that is increasingly used by growth marketers: ProspectIn. With this tool, it is possible to create different scenarios in which you can, for example, define the sending of several messages in a row if the person does not answer you.
Thanks to the Chrome extension, you can directly import a Sales Navigator list into ProspectIn and launch your scenario at once.
Benoit advises you to test different messages in equal volumes to identify which one works best. Similarly, test the same message on different targets to identify the right combinations.
Using these tools, our trainer went from 0 to 100 clients in 8 months thanks to LinkedIn, and generated 6000 leads in 1 year.
I custom my training program
I work in Human Relations or in Training Management
I want to train my teams !
I work in marketing, tech or sales
I want to train my teams !
I am an employee or self-employed
I want to train myself !